Three simple marketing questions, one amazing marketing campaign

A client recently said how much he loved the compare the market ads and how he wished he’d thought of something similar. I decided it would be really interesting to find out more about the comparethemeerkats campaign

Well, it all started with marketing agency VCCP who - according to their website -  very succinctly asks 3 questions when developing a creative concept...

The updated version of this post can now be found here

Thanks to Simononly on Flickr for the Vassily pic